With over a decade of success in the beauty industry, I deliver consumer-centric creative marketing, business development and sales-growth strategies. My vision is to support beauty and wellness brands in building out digital merchandising and marketing strategies that leverage retailer programs to drive brand awareness and grow sales.

Whether working at large corporations or small start-ups, I am recognized as a thoughtful leader with a strong business acumen. Prior to consulting, I led the Omni-Channel Marketing Team at Benefit Cosmetics, where I was responsible for all retail marketing strategies to elevate the customer journey and ultimately grow sales. I consistently met organizational goals and performance objectives, while cultivating strong relationships amongst cross-collaborative and retail partners.

I lead with passion, integrity and tenacity. I’m solutions-oriented and obsessed with creative problem-solving.